How to Write an Effective Email the First Time Around

What does the perfect business email look like? For some go-getters, it might be the 21st century of War and Peace: it’s long, it leaves no stone unturned, and it contains enough detail that anyone who reads it will be impressed by your work ethic and flowery language.

This is wrong.

A good email is less art than it is science. It’s a means to an end, with a clear objective: get someone else to understand something that you already understand. Whether that means a project just finished or you have a new proposal, a well-crafted email should be clear, efficient, and engaging—without demanding too much from the reader.

We spend some 1/3rd of our office time checking and managing our email. It only makes sense to get it right.

Here’s how to construct one without constantly editing yourself:

The Basic Rules of Email

Before you optimize the efficiency of every email you send, let’s get rid of some of the simple mistakes that are only making your written communication worse.

First, double-check that you’re sending it to the right people. In one famous mistake, Aviva Investors sent an email meant to fire one person…to a list of 1,300 people.

Before you hit “Reply All,” take a few seconds to consider what “All” includes. Here’s an example of a faux pas you can avoid if you were to double-check the email recipients every time:

“OK, so I was online dating a lot,” Shirley Goldberg remembered. After each date, she liked to send a summary to her girlfriend. “On the day I hit ‘Reply to All,’ I had four emails open, one of them directed to the entire staff of my school. Somehow I got the emails mixed up.”

This can be even more damaging in the professional environment. That’s why you should aim to keep each email as professional as possible. After all, email still counts as written communication. If you don’t want yourself on record as having said something, don’t email it. In company-wide email threads, it’s possible that even if you don’t send the email to the wrong person, what you wrote can still end up in someone else’s text.

Unsure if your writing is grammatically correct? Consider adding an app like Grammarly to your browser if you’re using web-based email.

Focus on Clarity

The ancient Roman rhetorician Quintilian once said:

We should not speak so that it is possible for the audience to understand us, but so that it is impossible for them to misunderstand us.

Before you do anything else, make sure that your email is clear. That usually means the shorter it is, the better—there will be fewer opportunities for misinterpretation in a 100-word email than a 1,000-word email.

  • Write short sentences. Turn to HemingwayApp for help here. It will point out where you’re over-stuffing your sentences and making too many demands on the reader.
  • Use active voice rather than passive. “I finished the project” is clearer than “the project was finished by me.” It’s also more efficient. 
  • Organize your email paragraphs by topic. Similar to the way you’d structure a high school essay, keep your organization simple: one topic per paragraph.
  • Don’t “bury the lead.” Burying the lead happens when you hide an important nugget of information somewhere within the content. This leads to less emphasis on the important point. If you’ve ever wondered how you can write someone an email and they forgot about its most important message, it sometimes comes from buying the lead.
  • Read before sending. If you keep the email simple, you won’t have a problem reviewing it quickly before sending off. Don’t make more work for the recipient by asking them to read your mind. Make sure the email, as Quintilian recommends, is “impossible to misunderstand” from the outset.

Don’t Waste Time

You’ll enhance clarity when you stick to this rule: don’t waste time.

If you’re sending an email proposal to someone you don’t know, there’s a temptation to spend two paragraphs apologizing or explaining yourself. Don’t! Just include a brief sentence that mentions how you found their email and move on. If their time is valuable, thank them for sparing some. Then proceed to stop wasting it.

One brief sentence at the top of an email is usually enough to let someone know that you’re aware when an email might be out of the blue, or coming in some sort of strange context. If you’re networking, include a sentence that describes a mutual contact, for example. While you should focus on clarity, you’ll still want to display some social acuity when you’re emailing someone new for the first time.

When Scripts are Available (and Make Sense), Use Scripts

If you’re sick of staring at a blinking cursor and want to make some progress, you can always lean on email scripts to get you started.

The key here isn’t to copy and paste everything you write, but to remember the human touch. But once you’ve determined that you’ll do that, you can use some email scripts as reference points:

Practice Makes Perfect

You might not write perfectly effective emails every time. But as you get used to the work environment and routinely send out similar emails, you’ll get a sense of what works and what doesn’t. Pay attention to the questions people tend to ask in their replies and you’ll soon learn that you can answer them ahead of time. Over time, you’ll settle on a natural rhythm to your emails to help you avoid long email chains, back-and-forth question sessions, and even the occasional faux pas.

from The Grasshopper Blog – Insights for Entrepreneurs to Write an Effective Email the First Time Around/

The Benefits of Cloud Computing

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Cloud computing is becoming a big deal and you’re going to see more companies make use of it moving forward. You might not know everything that there is to know about this emerging technology, though. Take a look at some of the benefits of cloud computing that are listed below. It’ll help you to see the potential of cloud computing. 

Improved Scalability

Making use of cloud computing allows businesses to grow in an easier way. Your IT needs are likely going to evolve as your company increases in size. Having the ability to make use of cloud computing makes it easier to make the necessary changes to your business. It also makes things more affordable since you don’t have to invest large sums of money in making physical changes. 

Collaborating Becomes Easy

Cloud computing allows collaboration to become a simple process. You can access the cloud wherever you have an Internet connection. Employees will be able to access data on projects from remote locations. It’ll be fast to drop in and share information with your entire team. 

Improved Security

Those who use the cloud for their computing needs will be able to enjoy top-notch security services. This is going to protect your important data. It also simplifies security since everything is going to be handled by the data security professionals associated with the cloud service. 

Better Sustainability

Environmental concerns are a hot topic and using the cloud is more responsible than other options. You won’t need to use so many materials that can have a damaging impact on the environment. It reduces the need to worry about building infrastructure and allows you to focus on simply running your business. 

Automatic Backup

Your work is going to be constantly backed up on the cloud. If your business happens to be hit by a major storm and you wind up having to rebuild, then it won’t impact you quite so much. You’re going to be able to access all of your data since it was saved on the cloud. This makes things significantly safer and it’s something that many businesses should consider. 

from Ken Hitchner NJ | Technology

What Is Promotional Marketing?

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If you aren’t familiar with the concept of promotional marketing, then you should really take the time to learn more about it. Promotional marketing is important because it is a way for businesses to increase the awareness of brands, products, and services. This type of marketing is designed to make people want to check out whatever is being marketed. Sometimes it builds up anticipation, and other times it simply informs consumers about why they should be paying attention to a certain thing. 

Promoting New Products or Services

Promoting new products or services is often the goal of a promotional marketing campaign. These marketing campaigns inform people about what a new product or service is offering. They showcase these products or services in a positive light while enticing consumers to want to learn more. This type of marketing is used in all types of marketing channels. 

It Can Increase Brand Awareness

You can also use promotional marketing tactics to increase your brand awareness. Companies use this type of marketing all the time to get people to pay attention to what they’re doing. A good promotional marketing campaign can help the general population to learn about your brand. Having a strong marketing idea will help people to identify with their brand and they will be more likely to buy your products or services. 

It Teaches Your Audience What They Need to Know

These promotional marketing campaigns are used to teach your audience what they need to know about your products or services. Usually, the campaign will tout specific features or interesting information that consumers will like. All of this information is presented in the most engaging fashion possible. It informs your potential customers why they should want to buy your product or use your service instead of other ones. 

Promotional Marketing Sets You Apart

Promotional marketing is also used to effectively set your brand apart from other similar brands. It gives your company a unique identity that will stick in the minds of potential customers. They will be able to learn about what makes what you’re offering different from the competition. You need to make sure that you differentiate your company from every other business that is offering similar products or services. 

Promoting Sales

Finally, promotional marketing is designed to promote sales. Of course, the main goal of using a marketing campaign is to get people to buy your services or wares. You will be converting advertising viewers to paying customers using your promotional sales tactics. 

from Ken Hitchner NJ | Business

Five Mistakes That Make Customers Hang Up

When a customer hangs up on you mid-conversation, it’s easy to tell what you did wrong. In fact, they probably spent the previous five minutes telling you exactly what their issue was.

But when customers hang up on your phone system before you even get to speak with them, that’s another problem.

According to some statistics, about 80% of callers will hang up on a phone system if they don’t feel like their call is going straight to voicemail. That means that you’re already missing out on most important customer calls by not having a robust, organic phone system in place.

How can you turn it around? Make sure that when you set up your business’s phone system, you avoid these other key mistakes that make customers want to hang up:

Mistake #1: Putting Them in the Driver’s Seat

It sounds counterintuitive, doesn’t it? Wouldn’t any self-respecting customer want to be in the driver’s seat in an interaction with a company?

Yes and no. If you give your customer too much power—or give them too many choices—you run into the problem known as Paradox of Choice, first popularized by an author named Barry Schwartz.

In one study, shoppers were exposed to an astonishing variety of gourmet jam: 24 whole choices, with samples to boot. On another day, the available jams were limited to six.

Researchers found that while more choices attracted more initial attention, fewer choices meant that customers were ten times as likely to make a choice from the jams and bring it to purchase.

What does this have to do with your phone system? Simple: don’t give them too many choices. Give them options, sure—they need to navigate your business as well as possible. But keep the choices limited. Don’t let customers grow frustrated with your never-ending web of call forwarding.

We’ve all been in the situation of being the customer who loses all patience with a phone system and shouts into the phone, “just get me a human!” Don’t make your customers do that.

Mistake #2: Creating a Fancy, Elaborate Script

If a customer calls you on the phone, it’s important to give them a sense that you’re a real person—or at least a real company.

The problem is that some companies believe that to come across “real,” they need to simulate the feeling of authenticity by creating a script. Then they lose sight of why they created a script in the first place and simply want to create the most flowery, over-the-top script possible.

Avoid this instinct. When ran a study, they found that customers had a strong negative impression of calls when they thought agents were reading from scripts. If a customer perceived a call as unscripted, their perception of the call improved 78% of the time.

If you’re building a voicemail system for directing phone calls, you will have to use automated messages to guide your customer. The way to avoid the negative-script effect is to keep things simple and professional. Get the essential information to the customer and let them move on.

Mistake #3: Weaving a Tangled Web of Call Forwarding

If you’ve ever been on a long phone call with a company, you know that it can feel like a temporary boost when you’re forwarded to the appropriate expert. That’s all well and good, but when your phone call gets passed on and on again, you start to feel like the entire effort is futile.

The same effect occurs when you create an overly complicated phone structure for answering customer phone calls. Yes, it’s important that you get the customer to the person who can solve their problem or answer their question. But if it takes too many steps to get there, customers won’t care about your good intentions. They’ll just care that they couldn’t get through.

Mistake #4: An Unprofessional Voicemail Greeting

If you have clients or customers call your personal number, it can be a bit disorienting to hear a casual and obviously personal voicemail greeting on the other end.

Even if you work out of a home office, it’s important that your phone system—or even something as simple as your voicemail greeting—displays that you have a professional business presence. Heed a few of the tips that we’ve provided in our post on voicemail greetings and make sure to:

  • Limit background noise. Hearing family members in the background is an obvious no-no. But even hearing general office sounds can have a negative effect on the quality of your voicemail greeting.
  • Smile as you record. You’d be surprised at the effect a smile can have on the tone of your voice. You want to be positive, upbeat, and professional—and sometimes, there’s no way to fake that except to smile.

Mistake #5: Too Little Information

If you’re convinced about the paradox of choice and you want to avoid an overly-elaborate script, it’s tempting to go too far in the other direction and record a Laconic voice greeting like “Hi. Leave a message at the tone.”

There’s nothing wrong with simple. But if you want your customers to stay engaged with your phone system, there’s no harm in infusing a little personality into their interactions with your automated responses. Just as long as these hints of your personality don’t get in the way of a customer perceiving you as a competent professional, they’ll likely stay on the line.

Give Your Customer a Reason to Stick Around

Just as you work hard to earn sales through marketing, analytics, and good, old-fashioned quality business practices, you don’t want the hard work to go to waste once a customer gets a hold of your phone number. Avoid these mistakes and create a simple, intuitive voicemail system that customers will understand and even enjoy. The better it is, the more likely it is you’ll retain those customers who would have otherwise given up. When it comes to your phone system and your customers, every second counts.

from The Grasshopper Blog – Insights for Entrepreneurs Mistakes That Make Customers Hang Up/

5 Common Struggles of a Small Business Owner

Launching a business is hard, and sustaining one is even harder. As a business owner, it is very likely that you will find yourself in situations wherein you are left with no choice but to take on more than you can handle. A good example of this is the global pandemic we are all facing at the moment. To ensure that you and your business are able to stand up to challenging situations, you have to familiarize yourself with some of the typical problems small business owners face and adequately prepare for them. That being said, here are five of the most common struggles that small business owners experience:

Feeling anxious about the future

Even before the circumstances changed due to the ongoing pandemic we are all facing, lots of business owners struggled with anxiety when thinking about the future of their companies. In fact, according to the World Economic Forum, 49% of entrepreneurs suffer from at least one form of mental health condition during their lifetime. To cope with the anxiety linked to the uncertainty of what the future holds for your business, it would be a good idea to set aside some time for mindful reflection and to read biographies from successful entrepreneurs to stave off the feeling of “being alone” in the midst of your struggle.

Struggling with huge changes

As explained in our previous post on ‘How to Effortlessly Connect a Team of Remote Workers’, the current situation has driven companies, big and small, to encourage their employees to work from home. This sudden change places small businesses – especially those who never experienced having remote workers before and hence haven’t instituted the right infrastructure that supports these kinds of workers – in a tight spot. To soften the blow, The Balance suggests conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis frequently to help identify which areas require some improvements and a little more attention. It’s also a good idea to adopt a forward-thinking attitude and to keep a positive mindset.

Having trouble with hiring

In a recent report by Wasp Barcode Technologies, 50% of the surveyed small business owners admitted that the biggest challenge they face is hiring the right employees. Recruiting new talent has never been an easy task, even for big enterprises, but small businesses struggle more because they have limited funds and resources. A good way to address this issue is by aiming for new graduates who have a lot of potential but do not (yet) have the experience to command a large salary. It’s also advisable to provide lots of non-financial benefits that are proven to be more persuasive when it comes to hiring employees such as healthcare, flexible working options, mentoring programs and time off.

Having difficulty with cash flow

Due to the lack of available funds, the majority of small businesses tend to struggle to make payments on time. According to a recent survey on Forbes, 66% of business owners claim that delays in payment processing causes major issues with cash flow. To combat cash flow problems, many small businesses turn to loans for aid, even going down the route of personal loans when things get really bad. Marcus explains how personal loans come with a fixed payment schedule so that borrowers are fully aware of how much they need to repay. It can also be used to pay off credit card debt, finance structural improvements, cover costs associated with moving and even handle vacation costs. Aside from applying for a loan, cash flow problems can also be mitigated by expanding your payment options and by having a proper budget plan.

Having too many competitors

One of the toughest things small business owners face is getting ahead of the competition. To withstand the problem of having too many competitors, Business 2 Community discusses how it’s essential for small business owners to use competition to stimulate innovation. Innovate and be inspired to provide products and services that are better than that of your competitors. Examine your competitors – know the strategies they’ve employed before, and try to determine and understand the ones that worked for them. By doing this, it will help you steer away mistakes, thus saving you a significant amount of time, money and energy.

Entrepreneurs are known for their determination, tenacity and grit. However, before they become the very figures we all look up to, they had to go through different struggles at the beginning of their career. To come out successful, you have to power through every challenge and learn from them.

from The Grasshopper Blog – Insights for Entrepreneurs Common Struggles of a Small Business Owner/

Types of Artificial Intelligence

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Artificial intelligence is changing the way that people live their lives. It’s also having a huge impact on the ways that businesses operate. You might not be aware that there are actually several different types of artificial intelligence. Take a look at the different AI types below to learn more about the topic. 

Reactive Machine AI

The most common and simple type of AI is known as a reactive machine AI. These types of AI cannot remember past experiences and they don’t use the past to inform choices. Reactive machine AI will simply react to a situation that is going on in the present. There are types of reactive machine AI that have been developed specifically for playing chess, for example. 

Limited Memory AI

Limited memory AI will take things a bit further than the reactive machine AI mentioned above. This type of AI makes use of machine learning models to use information that it has previously stored. These machines can learn from the past and use the data to inform decisions. Autonomous cars are types of limited memory AI and they’re capable of looking at the environment while using their data to make the best possible decisions. 

Theory of Mind AI

A theory of mind AI has a decision-making ability that is in part with human beings. As of the present time, this is a type of AI that is more theoretical than real. Basically, there will be an AI that is capable of holding conversations with humans while understanding the concepts of emotions and how they can impact behavior. There are some versions of AI that exist that exhibit some of the abilities of a theory of mind AI, but this concept has not been fully developed or explored as of yet. 

Self-Aware AI

Self-aware AI will have developed a consciousness. Humanity has not yet created a self-aware AI, but it would be the most advanced form of AI if it were to ever be created. Self-aware AI would be able to think for itself and it might even develop desires or feelings. You have probably seen self-aware AI beings in Sci-Fi movies or comic books. 

from Ken Hitchner NJ | Technology

Common Affiliate Marketing Mistakes

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Successful affiliate marketing programs can be very profitable. However, it’s also going to be important to ensure that you approach affiliate marketing with the right mindset. You’re going to want to avoid many common mistakes so that you don’t have a tough time making money. Take a look at some of these common mistakes below so that you can avoid the mistakes that others have made. 

Having a Bad Pitch

Having a bad pitch is going to make it very difficult for you to make money through affiliate marketing. If you don’t take the time to develop a good pitch, then why would anyone want to work with you? You need to showcase why the product is appealing and try to sell it to the consumers. Take some time to think things through, and never move forward with a half-baked pitch. 

Not Tracking Affiliate Activity Properly

Some affiliate marketers who are just starting out don’t understand how important it is to track affiliate activity. You need to know which leads are coming from certain partners so that you can keep things straight. If you mix things up, then the chances of you making mistakes are high. Track things properly, and put effort into maintaining your relationship with affiliate partners. 

Providing Poor Incentives

Providing poor incentives will be a good way to halt your affiliate marketing program in its tracks. If you don’t pay your affiliate partners well enough, then they aren’t going to want to work with you. You have to make sure that you’re offering competitive incentives so that you can attract good affiliate partners. Also, providing better incentives makes it easier to keep the best affiliate partners around so that you can have a successful campaign. 

Not Forming a Good Relationship with Affiliate Partners

Forming a good relationship with your affiliate partners is crucial to your success. You need to work with these people, and you don’t want to treat them like they’re just a number. Building a rapport with your affiliate partners will allow you to have a symbiotic relationship. Communicate with your affiliate partners regularly, and be sure that you’re providing them with the resources that they need to succeed. 

from Ken Hitchner NJ | Business

How to Build a Remote Customer Support Team for a Seamless Customer Experience

Did you know that 86% of consumers are willing to pay more for a better customer experience (CX)?

Also, 49% of buyers have made purchases after receiving a personalized experience and over two-thirds of businesses now compete primarily on customer experience.

Your support team is the primary (and often the only) customer touchpoint. Therefore, it’s important to build a customer care department that can deliver a seamless CX.

Meanwhile, it has become more cost-efficient for companies to leverage a remote workforce for customer support. They can take advantage of the reduced overhead cost, access a larger candidate pool, and provide round-the-clock support to customers in different time zones at no additional cost.

However, running a remote customer support team isn’t without its challenges – especially if you want to deliver a top-notch and personalized experience to every customer.

Some common hurdles include:

  • Ensuring timely communication and information sharing so every team member is on the same page.
  • Tracking work and monitoring results to help employees stay focused and productive.
  • Making sure that team members can deliver an on-brand and consistent customer experience.
  • Enabling team members to work autonomously, especially if their supervisors are in a different time zone.
  • Implementing endpoint security to protect your customer data.

Here’s how you can overcome these challenges and build a remote customer support team to deliver a seamless customer experience:

Hire Team Members With a Customer-Centric Mindset

The interaction between support team members and your customers will define the quality of the customer experience. Hiring the right people is key to delivering an outstanding contact center experience and here are some important traits to look for:

  • Basic soft skills such as patience, empathy, attentiveness, communication skills, positivity, and the ability to “read” the customers.
  • Technical knowledge about your product and general understanding of your industry.
  • Self-management and time-management skills, as well as self-motivation to complete tasks on time.
  • The drive to act proactively and make decisions autonomously.
  • Collaboration skills and a track record of working in virtual teams.
  • The ability to thrive under a low-touch and flexible management style.
  • A customer-centric mindset that drives them to think outside of the box and prioritize the delivery of an outstanding customer experience.

Use Cloud-Based Communication and Collaboration Tools

Cloud-based software applications, such as project management, communication, and file-sharing platforms, allow team members to collaborate cost-efficiently from anywhere with an internet connection.

Meanwhile, a unified communications (UC) platform and contact center software enable your team to communicate with customers via multiple channels (e.g., phone, email, chat, social media.) You can have all the interactions synched up in a centralized location to ensure a seamless support experience.

Many of these platforms integrate well with each other so supervisors can manage progress at a glance on a unified dashboard. Also, they allow employees from different time zones to catch up with all the communications when they start their shifts to minimize errors and delays when they interact with customers.

Set Up a Centralized and Searchable Knowledge Base

Customers expect your support team to help them resolve issues quickly. In fact, 99% of consumers say that interacting with knowledgeable reps is an essential part of a great CX while the first contact resolution rate is a key indicator of customer satisfaction.

However, a remote customer support team member can’t simply walk over to the next desk and ask for help when she encounters a question for which she doesn’t have an answer. Therefore, you need to provide the resources your agents need to resolve customer queries independently.

To do so, set up an online searchable knowledge base (e.g., a private wiki) on which your team can access the latest information about your products. Such information should include detailed step-by-step instructions, troubleshooting procedures, and links to how-to videos that agents can share with customers.

Your team should also have the ability to update the information, ask questions, and add answers on an ongoing basis. This will create a supportive culture, increase employee engagement, and ensure that the knowledge base is current and relevant.

Implement a Customer Service Software Application

A customer service platform enables you to manage customer interactions across all touchpoints in a centralized location so any team member can pick up where the conversations have left off to deliver a seamless customer experience.

Some key features to look for in customer service software include omnichannel communication capabilities, ticketing system, live chat support, customer self-service portal, customer sentiment analysis, and survey tool.

These platforms also allow supervisors to see all customer interactions and metrics on a unified dashboard so they don’t have to micro-manage team members.

For example, managers can see the number of calls taken, the number of issues resolved, hours worked, high-priority issues, and tasks assigned to each team member to ensure that every agent is staying productive and delivering a high-quality customer experience.

Implement a Comprehensive Onboarding Process

A thorough and well-orchestrated onboarding process is particularly important for getting remote employees up to speed since they may not have immediate access to their colleagues or supervisors due to time zone differences and have to make decisions independently.

In order to deliver a seamless customer experience, your reps need to understand internal processes, communication protocols, and other operational procedures so they can resolve issues appropriately or route inquiries to the right departments.

Your team also needs to be trained on how to use all the communication and customer service applications effectively so they can optimize the tools they have at their disposal and ensure the effective functioning of the team.

In addition, since team members need to connect to your systems and access customer information using their own network and equipment, it’s important to ensure the security of the connections and the privacy of their networks.

Data breaches aren’t only costly but will also impact customer experience and erode trust. It’s therefore important to provide the necessary support and training to team members from day one to make sure your network is secure and your customer data is safe.

Educate Your Team About Your Customers

Your team requires an in-depth understanding of your ideal customers in order to deliver the most relevant CX, meet customer expectations, make product recommendations, and resolve product-related issues.

Create customer avatars/buyer personas and share them with your support team. Educate your agents about your audience, such as demographic information, their expectations, what they want from your products, as well as their preferences and values so your team can build rapport with your customers and anticipate their needs.

Also, enable your support team to deliver an on-brand customer experience by educating them about your company’s vision and values. When you build a team culture based on your brand identity, you can empower your agents to proactively take initiatives to surprise and delight your customers with an outstanding CX.

Final Thoughts

Delivering seamless customer experience is the key to acquiring and retaining more customers so you can increase sales and boost your bottom line.

Not to mention, hiring the right customer service agents and providing them with the appropriate tools can improve employee satisfaction and retention. These long-term employees often possess the much-needed institutional knowledge, insights about your audience, and enthusiasm about your brand that will turn any customer interaction into an outstanding experience.

from The Grasshopper Blog – Insights for Entrepreneurs to Build a Remote Customer Support Team for a Seamless Customer Experience/

Augmented Reality Versus Virtual Reality

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If you consider yourself to be a big fan of technology, then you have probably played around with one of the virtual reality headsets on the market. These VR headsets are used for entertainment purposes and they have become a niche part of the video game sphere. There is a lot of potential for VR technology and you might have also heard the term augmented reality being used. How do these two things differ and what are they all about?

Understanding Augmented Reality

Augmented reality is something that gives you an augmented view of the real world around you. An excellent example of this is the popular Pokemon Go game that people play on their smartphones. The game augments reality by placing the popular Pokemon creatures in the real world for you to capture. Of course, they aren’t really there, but the appearance of reality being augmented makes the game whimsical and fun. 

There are many different augmented reality video games out there and the prevalence of experiences like this will likely increase as time goes on. The augmented reality experience could become more sophisticated over time as well. It remains to be seen whether augmented reality has uses outside of the entertainment sphere. 

Understanding Virtual Reality

Virtual reality puts people inside of a computer-generated simulation where they can feel as if they are really in a different place. There are a large number of different virtual reality headsets on the market now. Most of them are focused on allowing users to play video games in virtual reality, but there are also virtual reality movies and other experiences like that. The virtual reality experience can be very immersive and developers have only just scratched the surface of what can be done in a virtual reality game. 

What About Mixed Reality?

You might even be aware of mixed reality experiences. Mixed reality involves the combination of augmented reality along with augmented virtual reality. This allows for interaction between computer-created objects and the real world. It has the potential to be very immersive and mixed reality is something that is just now being fully explored. 

In Closing

These technologies are still fairly new and not everyone has experienced using them. It remains to be seen whether virtual reality will catch on as an entertainment phenomenon. Either way, augmented reality and virtual reality experiences aren’t likely going away soon. Which style you will prefer is simply up to your personal preference. 

from Ken Hitchner NJ | Technology

Quantifying Return on Investment (ROI) on Digital Marketing

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You know that you need to make use of digital marketing to help your business succeed. Quantifying your return on investment (ROI) from your digital marketing endeavors might sometimes feel complicated, though. Your profits are going to come from seeing your sales increase due to paid ads and having more traffic visiting your website. Monitoring the progress of your digital marketing campaign is crucial so that you can ensure that things are moving in the right direction. 

Use Tools to Help Analyze the Data You’ve Collected

Using tools to help analyze the data that you’ve collected is highly recommended. When you’re trying to quantify your ROI, it’s important to feel like you have access to the proper data. There are tools out there that can show the statistical performance of your website, and you can use this data to figure out how things are going. If you want to be able to keep moving in the right direction, then using tools like this will be imperative. 

Use Analytics to Your Advantage

Analytics can be used to your advantage so that you can accomplish your digital marketing goals. You can figure out where users are engaged with your content while identifying pages that aren’t working quite so well, too. All of the information is in the data, and you need to be able to dive into it so that you can adjust things accordingly. You might find that some pages need significant changes, whereas others will perform astoundingly well. 

Call Tracking Services

Call tracking services also have the potential to be very useful to you. They can take the guesswork out of figuring out whether you’re making conversions. They increase conversion rates while also optimizing your overall advertising campaign. They track where your conversions are happening and allow you to spend your marketing budget more effectively. 

Spend Your Marketing Dollars Intelligently

Spend your marketing dollars intelligently so that you can enjoy the greatest ROI possible. If you use the tools listed above, then quantifying your ROI is not going to be quite so difficult. You just have to look at the data so that you can see how things are going. You’ll have the ability to change things up when necessary, and you can ensure that your business is moving in the right direction. 

from Ken Hitchner NJ | Business

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