The Benefits of Blockchain Technology

ken hitchner nj blockchain

Blockchain technology continues to evolve and many businesses have invested a lot of money into making sure that it succeeds. Bitcoin was the first decentralized electronic money system to gain traction, but today there are many others. People like the idea of having a secure place where they can exchange currency. If you’re curious about blockchain technology, then you should take the time to read about some of the benefits that are associated with it that are listed below. 

Better Transparency

One of the biggest reasons why people like making use of blockchain technology is that it has better transparency. The transaction ledger is going to be open for the public to see and this means that people are going to be able to be held accountable. This type of transparency is not seen elsewhere and it makes it easy to see why some people really prefer using blockchain technology. 

Improved Efficiency

The improved efficiency of blockchain technology is a real benefit as well. Blockchain technology allows you to eliminate the middleman so that you can enjoy quicker transactions. It has the potential to make transferring currency a much more streamlined process. Many people like the idea of using this technology to make real estate payments simpler than ever. 

Great Security

When you’re using blockchain technology, it’s going to be significantly more secure than anything else that you might be used to. This is an encrypted online ledger that is safe from hacking. Anyone who wants to be able to perform a transaction in the safest fashion possible will enjoy using blockchain. The decentralized nature allows you to go through with a transaction while knowing that everything will be fine even if you don’t know the party that you’re doing business with. 

You Can Trace Everything

Being able to trace everything also has the potential to be hugely beneficial. There will always be a trail that can lead you to where the goods are coming from when things are traded using blockchain. It helps to prevent fraud and it drastically improves security. This is going to be important for industries such as the art industry when they need to verify the authenticity of a piece. 

from Ken Hitchner NJ | Technology https://kenhitchnernj.net/the-benefits-of-blockchain-technology/
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How Has Public Relations Evolved?

ken hitchner nj public relations header

Public relations have been an important part of business for a very long time. You probably have a good understanding of what PR can do for your business already. Has public relations evolved much in recent years, or are things still similar to how they have always been? Read on to examine this topic and to learn more about how imperative good PR is to your business success. 

PR Has Changed and Grown

PR has certainly changed and grown in the last several decades. One large change to the way that PR is perceived is the Internet. The advent of the Internet and its integration into culture has completely changed the way that businesses have to think about PR. Technological changes have opened new doors, and they have altered PR in several key ways. 

How the Internet Changed the Game

The Internet completely changed the PR game by making it possible to speak directly to the public. In the past, PR had to be strategically planned so that certain messages could reach the public. Getting your message out there wasn’t always as easy as it is today. In modern times, companies can release statements directly to the public using their own websites and social media platforms. 

It’s also important to understand that the Internet has given the public a strong voice. People are capable of letting their opinions be heard now, and it’s easy for bad news to spread very fast. This has changed the way that PR firms operate. PR firms in the past used to spin stories to present them in the fashion that was most convenient, but now they have to monitor stories while doing damage control. 

The possibility of a negative story going viral is always there. If something bad happens somewhere in the world, then everyone is going to know about it in a short amount of time. PR firms have to work diligently to monitor social media sites to make sure that everything is going smoothly. It isn’t as easy to shape the message as it used to be, and the public has much more power. 

from Ken Hitchner NJ | Business https://kenhitchnernj.com/how-has-public-relations-evolved/
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6 Tips to Help a Struggling Small Business Stay Afloat

It’s a fact that most new small businesses struggle. It’s part of the process. And though some don’t ultimately survive, those that can power through early problems can emerge strong (and profitable). Still, reaching that point is difficult, particularly in a rough business climate. However, there are certain steps you can take to keep you from feeling as though you’re drowning and to help keep your business financially healthy.

Tip 1: Set Yourself Apart

In a recent look at common struggles of small businesses, we talked about the problem of having too many competitors. There, we suggested that business owners use competition to inspire innovation. More simply, use this problem as motivation to figure out how to set yourself apart. In the early stages, that might come down more to messaging than actual business products or services. But the sooner you make your company appear distinct among its competitors, the faster you’ll gain customers.

Tip 2: Address Your Debts

The idea of tackling debts before seeking more gains is actually an investment principle many adhere to — whether or not they’re running businesses. The idea is that debt is usually a compounding burden, with interest mounting over time, and should thus be addressed as efficiently as possible. This is particularly important for a small business in which time is of the essence. While it’s not always as simple as deciding to pay off debts, small business owners should start prioritizing debts. The sooner they’re addressed, the sooner the business can be free to grow.

Tip 3: Take Reinvestment Seriously

When you’re running a small business, it’s important to consider the idea of reinvestment. This is basically the idea that it can be beneficial to take some of the company’s profits and invest them directly back into company needs.

Whether that means marketing efforts, a new employee, better technology, etc., it’s sometimes recommended that you reinvest half of what the company makes. It’s seen as a way of fostering fast growth, and it can also build the business up such that you have to do less on your own. In that sense, reinvestment can double as an investment in your own time as well.

Tip 4: Consider Personal Investment as Well

While there’s always some risk involved, you might also be able to expand your own funding by doing some light personal investing. However, you’ll want to do so carefully. If you’re looking to invest in the most traditional sense — in the stock market, for instance — it may be best to do so through alternative methods. Full-on trading is essentially a job, and it’s a lot for any small business owner to take on, particularly without the requisite expertise. However, there are other ways to grow funds in the market.

If you still want some say over your portfolio, CFD trading is an option to explore. This is a method that allows the trading of shares purely with regard to whether they’ll increase or decrease in value. So, rather than buying a share of stock and timing your sale correctly to maximize profits, you merely make a decision of whether you want to buy it (anticipating gains) or sell it. CFD trading also enables stop-loss orders, which can allow careful investors to automatically limit their losses. If this is still a little too hands-on, there are also more automated or hands-off trading options such as mutual funds or apps that will trade on your behalf.

Tip 5: Cut Costs Where You Can

Usually, a struggling small business will already have cut costs wherever possible. However, it never hurts to do another thorough, numbers-based assessment of where you stand. Is there something you paid for in helping to launch the business that you no longer need? Are you using a supplier you might be able to move away from in favor of a cheaper alternative? Is there anything you have the time and ability to take on your own that you’re currently paying someone else to do? These are all questions worth asking when you’re struggling to make the business work.

Tip 6: Employ Freelancers Where Possible

This is not a suggestion that your small business should be staffed entirely by freelancers. You’ll need some employees to build a sustainable operation. However, where possible, you might want to look into freelance contributions. In-depth analyses have shown that freelancers cost less money, and these days — with so many people unemployed and/or looking to work remotely — they’re theoretically more available than ever. So, for the odd job here or there or for regular contributions that don’t necessarily demand full-time employment, you might want to explore the freelance market.

There are ultimately no guarantees for a struggling small business. Each company’s strategy should be distinct, and a little bit of luck comes into the picture as well. With these tips though, you might hope to keep the business afloat — in a challenging climate or when future struggles arise.

from The Grasshopper Blog – Insights for Entrepreneurs https://grasshopper.com/blog/6 Tips to Help a Struggling Small Business Stay Afloat/
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How to Write an Effective Email the First Time Around

What does the perfect business email look like? For some go-getters, it might be the 21st century of War and Peace: it’s long, it leaves no stone unturned, and it contains enough detail that anyone who reads it will be impressed by your work ethic and flowery language.

This is wrong.

A good email is less art than it is science. It’s a means to an end, with a clear objective: get someone else to understand something that you already understand. Whether that means a project just finished or you have a new proposal, a well-crafted email should be clear, efficient, and engaging—without demanding too much from the reader.

We spend some 1/3rd of our office time checking and managing our email. It only makes sense to get it right.

Here’s how to construct one without constantly editing yourself:

The Basic Rules of Email

Before you optimize the efficiency of every email you send, let’s get rid of some of the simple mistakes that are only making your written communication worse.

First, double-check that you’re sending it to the right people. In one famous mistake, Aviva Investors sent an email meant to fire one person…to a list of 1,300 people.

Before you hit “Reply All,” take a few seconds to consider what “All” includes. Here’s an example of a faux pas you can avoid if you were to double-check the email recipients every time:

“OK, so I was online dating a lot,” Shirley Goldberg remembered. After each date, she liked to send a summary to her girlfriend. “On the day I hit ‘Reply to All,’ I had four emails open, one of them directed to the entire staff of my school. Somehow I got the emails mixed up.”

This can be even more damaging in the professional environment. That’s why you should aim to keep each email as professional as possible. After all, email still counts as written communication. If you don’t want yourself on record as having said something, don’t email it. In company-wide email threads, it’s possible that even if you don’t send the email to the wrong person, what you wrote can still end up in someone else’s text.

Unsure if your writing is grammatically correct? Consider adding an app like Grammarly to your browser if you’re using web-based email.

Focus on Clarity

The ancient Roman rhetorician Quintilian once said:

We should not speak so that it is possible for the audience to understand us, but so that it is impossible for them to misunderstand us.

Before you do anything else, make sure that your email is clear. That usually means the shorter it is, the better—there will be fewer opportunities for misinterpretation in a 100-word email than a 1,000-word email.

  • Write short sentences. Turn to HemingwayApp for help here. It will point out where you’re over-stuffing your sentences and making too many demands on the reader.
  • Use active voice rather than passive. “I finished the project” is clearer than “the project was finished by me.” It’s also more efficient. 
  • Organize your email paragraphs by topic. Similar to the way you’d structure a high school essay, keep your organization simple: one topic per paragraph.
  • Don’t “bury the lead.” Burying the lead happens when you hide an important nugget of information somewhere within the content. This leads to less emphasis on the important point. If you’ve ever wondered how you can write someone an email and they forgot about its most important message, it sometimes comes from buying the lead.
  • Read before sending. If you keep the email simple, you won’t have a problem reviewing it quickly before sending off. Don’t make more work for the recipient by asking them to read your mind. Make sure the email, as Quintilian recommends, is “impossible to misunderstand” from the outset.

Don’t Waste Time

You’ll enhance clarity when you stick to this rule: don’t waste time.

If you’re sending an email proposal to someone you don’t know, there’s a temptation to spend two paragraphs apologizing or explaining yourself. Don’t! Just include a brief sentence that mentions how you found their email and move on. If their time is valuable, thank them for sparing some. Then proceed to stop wasting it.

One brief sentence at the top of an email is usually enough to let someone know that you’re aware when an email might be out of the blue, or coming in some sort of strange context. If you’re networking, include a sentence that describes a mutual contact, for example. While you should focus on clarity, you’ll still want to display some social acuity when you’re emailing someone new for the first time.

When Scripts are Available (and Make Sense), Use Scripts

If you’re sick of staring at a blinking cursor and want to make some progress, you can always lean on email scripts to get you started.

The key here isn’t to copy and paste everything you write, but to remember the human touch. But once you’ve determined that you’ll do that, you can use some email scripts as reference points:

Practice Makes Perfect

You might not write perfectly effective emails every time. But as you get used to the work environment and routinely send out similar emails, you’ll get a sense of what works and what doesn’t. Pay attention to the questions people tend to ask in their replies and you’ll soon learn that you can answer them ahead of time. Over time, you’ll settle on a natural rhythm to your emails to help you avoid long email chains, back-and-forth question sessions, and even the occasional faux pas.

from The Grasshopper Blog – Insights for Entrepreneurs https://grasshopper.com/blog/How to Write an Effective Email the First Time Around/
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The Benefits of Cloud Computing

ken hitchner nj cloud computing

Cloud computing is becoming a big deal and you’re going to see more companies make use of it moving forward. You might not know everything that there is to know about this emerging technology, though. Take a look at some of the benefits of cloud computing that are listed below. It’ll help you to see the potential of cloud computing. 

Improved Scalability

Making use of cloud computing allows businesses to grow in an easier way. Your IT needs are likely going to evolve as your company increases in size. Having the ability to make use of cloud computing makes it easier to make the necessary changes to your business. It also makes things more affordable since you don’t have to invest large sums of money in making physical changes. 

Collaborating Becomes Easy

Cloud computing allows collaboration to become a simple process. You can access the cloud wherever you have an Internet connection. Employees will be able to access data on projects from remote locations. It’ll be fast to drop in and share information with your entire team. 

Improved Security

Those who use the cloud for their computing needs will be able to enjoy top-notch security services. This is going to protect your important data. It also simplifies security since everything is going to be handled by the data security professionals associated with the cloud service. 

Better Sustainability

Environmental concerns are a hot topic and using the cloud is more responsible than other options. You won’t need to use so many materials that can have a damaging impact on the environment. It reduces the need to worry about building infrastructure and allows you to focus on simply running your business. 

Automatic Backup

Your work is going to be constantly backed up on the cloud. If your business happens to be hit by a major storm and you wind up having to rebuild, then it won’t impact you quite so much. You’re going to be able to access all of your data since it was saved on the cloud. This makes things significantly safer and it’s something that many businesses should consider. 

from Ken Hitchner NJ | Technology https://kenhitchnernj.net/the-benefits-of-cloud-computing/
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What Is Promotional Marketing?

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If you aren’t familiar with the concept of promotional marketing, then you should really take the time to learn more about it. Promotional marketing is important because it is a way for businesses to increase the awareness of brands, products, and services. This type of marketing is designed to make people want to check out whatever is being marketed. Sometimes it builds up anticipation, and other times it simply informs consumers about why they should be paying attention to a certain thing. 

Promoting New Products or Services

Promoting new products or services is often the goal of a promotional marketing campaign. These marketing campaigns inform people about what a new product or service is offering. They showcase these products or services in a positive light while enticing consumers to want to learn more. This type of marketing is used in all types of marketing channels. 

It Can Increase Brand Awareness

You can also use promotional marketing tactics to increase your brand awareness. Companies use this type of marketing all the time to get people to pay attention to what they’re doing. A good promotional marketing campaign can help the general population to learn about your brand. Having a strong marketing idea will help people to identify with their brand and they will be more likely to buy your products or services. 

It Teaches Your Audience What They Need to Know

These promotional marketing campaigns are used to teach your audience what they need to know about your products or services. Usually, the campaign will tout specific features or interesting information that consumers will like. All of this information is presented in the most engaging fashion possible. It informs your potential customers why they should want to buy your product or use your service instead of other ones. 

Promotional Marketing Sets You Apart

Promotional marketing is also used to effectively set your brand apart from other similar brands. It gives your company a unique identity that will stick in the minds of potential customers. They will be able to learn about what makes what you’re offering different from the competition. You need to make sure that you differentiate your company from every other business that is offering similar products or services. 

Promoting Sales

Finally, promotional marketing is designed to promote sales. Of course, the main goal of using a marketing campaign is to get people to buy your services or wares. You will be converting advertising viewers to paying customers using your promotional sales tactics. 

from Ken Hitchner NJ | Business https://kenhitchnernj.com/what-is-promotional-marketing/
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Five Mistakes That Make Customers Hang Up

When a customer hangs up on you mid-conversation, it’s easy to tell what you did wrong. In fact, they probably spent the previous five minutes telling you exactly what their issue was.

But when customers hang up on your phone system before you even get to speak with them, that’s another problem.

According to some statistics, about 80% of callers will hang up on a phone system if they don’t feel like their call is going straight to voicemail. That means that you’re already missing out on most important customer calls by not having a robust, organic phone system in place.

How can you turn it around? Make sure that when you set up your business’s phone system, you avoid these other key mistakes that make customers want to hang up:

Mistake #1: Putting Them in the Driver’s Seat

It sounds counterintuitive, doesn’t it? Wouldn’t any self-respecting customer want to be in the driver’s seat in an interaction with a company?

Yes and no. If you give your customer too much power—or give them too many choices—you run into the problem known as Paradox of Choice, first popularized by an author named Barry Schwartz.

In one study, shoppers were exposed to an astonishing variety of gourmet jam: 24 whole choices, with samples to boot. On another day, the available jams were limited to six.

Researchers found that while more choices attracted more initial attention, fewer choices meant that customers were ten times as likely to make a choice from the jams and bring it to purchase.

What does this have to do with your phone system? Simple: don’t give them too many choices. Give them options, sure—they need to navigate your business as well as possible. But keep the choices limited. Don’t let customers grow frustrated with your never-ending web of call forwarding.

We’ve all been in the situation of being the customer who loses all patience with a phone system and shouts into the phone, “just get me a human!” Don’t make your customers do that.

Mistake #2: Creating a Fancy, Elaborate Script

If a customer calls you on the phone, it’s important to give them a sense that you’re a real person—or at least a real company.

The problem is that some companies believe that to come across “real,” they need to simulate the feeling of authenticity by creating a script. Then they lose sight of why they created a script in the first place and simply want to create the most flowery, over-the-top script possible.

Avoid this instinct. When SoftwareAdvice.com ran a study, they found that customers had a strong negative impression of calls when they thought agents were reading from scripts. If a customer perceived a call as unscripted, their perception of the call improved 78% of the time.

If you’re building a voicemail system for directing phone calls, you will have to use automated messages to guide your customer. The way to avoid the negative-script effect is to keep things simple and professional. Get the essential information to the customer and let them move on.

Mistake #3: Weaving a Tangled Web of Call Forwarding

If you’ve ever been on a long phone call with a company, you know that it can feel like a temporary boost when you’re forwarded to the appropriate expert. That’s all well and good, but when your phone call gets passed on and on again, you start to feel like the entire effort is futile.

The same effect occurs when you create an overly complicated phone structure for answering customer phone calls. Yes, it’s important that you get the customer to the person who can solve their problem or answer their question. But if it takes too many steps to get there, customers won’t care about your good intentions. They’ll just care that they couldn’t get through.

Mistake #4: An Unprofessional Voicemail Greeting

If you have clients or customers call your personal number, it can be a bit disorienting to hear a casual and obviously personal voicemail greeting on the other end.

Even if you work out of a home office, it’s important that your phone system—or even something as simple as your voicemail greeting—displays that you have a professional business presence. Heed a few of the tips that we’ve provided in our post on voicemail greetings and make sure to:

  • Limit background noise. Hearing family members in the background is an obvious no-no. But even hearing general office sounds can have a negative effect on the quality of your voicemail greeting.
  • Smile as you record. You’d be surprised at the effect a smile can have on the tone of your voice. You want to be positive, upbeat, and professional—and sometimes, there’s no way to fake that except to smile.

Mistake #5: Too Little Information

If you’re convinced about the paradox of choice and you want to avoid an overly-elaborate script, it’s tempting to go too far in the other direction and record a Laconic voice greeting like “Hi. Leave a message at the tone.”

There’s nothing wrong with simple. But if you want your customers to stay engaged with your phone system, there’s no harm in infusing a little personality into their interactions with your automated responses. Just as long as these hints of your personality don’t get in the way of a customer perceiving you as a competent professional, they’ll likely stay on the line.

Give Your Customer a Reason to Stick Around

Just as you work hard to earn sales through marketing, analytics, and good, old-fashioned quality business practices, you don’t want the hard work to go to waste once a customer gets a hold of your phone number. Avoid these mistakes and create a simple, intuitive voicemail system that customers will understand and even enjoy. The better it is, the more likely it is you’ll retain those customers who would have otherwise given up. When it comes to your phone system and your customers, every second counts.

from The Grasshopper Blog – Insights for Entrepreneurs https://grasshopper.com/blog/Five Mistakes That Make Customers Hang Up/
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5 Common Struggles of a Small Business Owner

Launching a business is hard, and sustaining one is even harder. As a business owner, it is very likely that you will find yourself in situations wherein you are left with no choice but to take on more than you can handle. A good example of this is the global pandemic we are all facing at the moment. To ensure that you and your business are able to stand up to challenging situations, you have to familiarize yourself with some of the typical problems small business owners face and adequately prepare for them. That being said, here are five of the most common struggles that small business owners experience:

Feeling anxious about the future

Even before the circumstances changed due to the ongoing pandemic we are all facing, lots of business owners struggled with anxiety when thinking about the future of their companies. In fact, according to the World Economic Forum, 49% of entrepreneurs suffer from at least one form of mental health condition during their lifetime. To cope with the anxiety linked to the uncertainty of what the future holds for your business, it would be a good idea to set aside some time for mindful reflection and to read biographies from successful entrepreneurs to stave off the feeling of “being alone” in the midst of your struggle.

Struggling with huge changes

As explained in our previous post on ‘How to Effortlessly Connect a Team of Remote Workers’, the current situation has driven companies, big and small, to encourage their employees to work from home. This sudden change places small businesses – especially those who never experienced having remote workers before and hence haven’t instituted the right infrastructure that supports these kinds of workers – in a tight spot. To soften the blow, The Balance suggests conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis frequently to help identify which areas require some improvements and a little more attention. It’s also a good idea to adopt a forward-thinking attitude and to keep a positive mindset.

Having trouble with hiring

In a recent report by Wasp Barcode Technologies, 50% of the surveyed small business owners admitted that the biggest challenge they face is hiring the right employees. Recruiting new talent has never been an easy task, even for big enterprises, but small businesses struggle more because they have limited funds and resources. A good way to address this issue is by aiming for new graduates who have a lot of potential but do not (yet) have the experience to command a large salary. It’s also advisable to provide lots of non-financial benefits that are proven to be more persuasive when it comes to hiring employees such as healthcare, flexible working options, mentoring programs and time off.

Having difficulty with cash flow

Due to the lack of available funds, the majority of small businesses tend to struggle to make payments on time. According to a recent survey on Forbes, 66% of business owners claim that delays in payment processing causes major issues with cash flow. To combat cash flow problems, many small businesses turn to loans for aid, even going down the route of personal loans when things get really bad. Marcus explains how personal loans come with a fixed payment schedule so that borrowers are fully aware of how much they need to repay. It can also be used to pay off credit card debt, finance structural improvements, cover costs associated with moving and even handle vacation costs. Aside from applying for a loan, cash flow problems can also be mitigated by expanding your payment options and by having a proper budget plan.

Having too many competitors

One of the toughest things small business owners face is getting ahead of the competition. To withstand the problem of having too many competitors, Business 2 Community discusses how it’s essential for small business owners to use competition to stimulate innovation. Innovate and be inspired to provide products and services that are better than that of your competitors. Examine your competitors – know the strategies they’ve employed before, and try to determine and understand the ones that worked for them. By doing this, it will help you steer away mistakes, thus saving you a significant amount of time, money and energy.

Entrepreneurs are known for their determination, tenacity and grit. However, before they become the very figures we all look up to, they had to go through different struggles at the beginning of their career. To come out successful, you have to power through every challenge and learn from them.

from The Grasshopper Blog – Insights for Entrepreneurs https://grasshopper.com/blog/5 Common Struggles of a Small Business Owner/
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Types of Artificial Intelligence

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Artificial intelligence is changing the way that people live their lives. It’s also having a huge impact on the ways that businesses operate. You might not be aware that there are actually several different types of artificial intelligence. Take a look at the different AI types below to learn more about the topic. 

Reactive Machine AI

The most common and simple type of AI is known as a reactive machine AI. These types of AI cannot remember past experiences and they don’t use the past to inform choices. Reactive machine AI will simply react to a situation that is going on in the present. There are types of reactive machine AI that have been developed specifically for playing chess, for example. 

Limited Memory AI

Limited memory AI will take things a bit further than the reactive machine AI mentioned above. This type of AI makes use of machine learning models to use information that it has previously stored. These machines can learn from the past and use the data to inform decisions. Autonomous cars are types of limited memory AI and they’re capable of looking at the environment while using their data to make the best possible decisions. 

Theory of Mind AI

A theory of mind AI has a decision-making ability that is in part with human beings. As of the present time, this is a type of AI that is more theoretical than real. Basically, there will be an AI that is capable of holding conversations with humans while understanding the concepts of emotions and how they can impact behavior. There are some versions of AI that exist that exhibit some of the abilities of a theory of mind AI, but this concept has not been fully developed or explored as of yet. 

Self-Aware AI

Self-aware AI will have developed a consciousness. Humanity has not yet created a self-aware AI, but it would be the most advanced form of AI if it were to ever be created. Self-aware AI would be able to think for itself and it might even develop desires or feelings. You have probably seen self-aware AI beings in Sci-Fi movies or comic books. 

from Ken Hitchner NJ | Technology https://kenhitchnernj.net/types-of-artificial-intelligence/
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Common Affiliate Marketing Mistakes

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Successful affiliate marketing programs can be very profitable. However, it’s also going to be important to ensure that you approach affiliate marketing with the right mindset. You’re going to want to avoid many common mistakes so that you don’t have a tough time making money. Take a look at some of these common mistakes below so that you can avoid the mistakes that others have made. 

Having a Bad Pitch

Having a bad pitch is going to make it very difficult for you to make money through affiliate marketing. If you don’t take the time to develop a good pitch, then why would anyone want to work with you? You need to showcase why the product is appealing and try to sell it to the consumers. Take some time to think things through, and never move forward with a half-baked pitch. 

Not Tracking Affiliate Activity Properly

Some affiliate marketers who are just starting out don’t understand how important it is to track affiliate activity. You need to know which leads are coming from certain partners so that you can keep things straight. If you mix things up, then the chances of you making mistakes are high. Track things properly, and put effort into maintaining your relationship with affiliate partners. 

Providing Poor Incentives

Providing poor incentives will be a good way to halt your affiliate marketing program in its tracks. If you don’t pay your affiliate partners well enough, then they aren’t going to want to work with you. You have to make sure that you’re offering competitive incentives so that you can attract good affiliate partners. Also, providing better incentives makes it easier to keep the best affiliate partners around so that you can have a successful campaign. 

Not Forming a Good Relationship with Affiliate Partners

Forming a good relationship with your affiliate partners is crucial to your success. You need to work with these people, and you don’t want to treat them like they’re just a number. Building a rapport with your affiliate partners will allow you to have a symbiotic relationship. Communicate with your affiliate partners regularly, and be sure that you’re providing them with the resources that they need to succeed. 

from Ken Hitchner NJ | Business https://kenhitchnernj.com/common-affiliate-marketing-mistakes/
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