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Online Marketing That Will Boost Your Business

With the internet rising things have drastically changed how businesses are built and promoted. There is more potential than ever, and many entrepreneurs fail to capitalize on this opportunity by postponing or forgoing marketing.

There are a few effective online marketing strategies that every entrepreneur should consider. Just like in a startup, they will not be able to survive without them.

Different Types of Online Marketing

  1. Personal Branding

One of the most critical factors that every entrepreneur should consider when it comes to building a successful business is branding themselves. This allows them to enhance their image and promote their brand. Branding yourself allows you to expand your scope of influence and reach out to other people. It’s free to do, though you’ll need to invest a lot of time to get started.

  1. Content Marketing

There are different forms of this marketing that you can utilize, and depending on how you want to approach it, it can accomplish different goals. For instance, you can create long-form content that can be used to attract visitors and convert them into customers. You can also utilize content marketing to provide various services such as troubleshooting and help. The proper tools and resources will allow you to provide your customers with the best possible service.

  1. SEO

Search engine optimization is a process that aims to improve the visibility of your website in search engines. You must have the proper technical structure and content development to ensure potential customers find your site.

If you’re already producing new content regularly, then search engine optimization is not as costly. It’s worth the effort to ensure your site is appropriately indexed.

  1. Conversion Optimization

Increasing their visits is one of the most common strategies to get more people on their site. However, this doesn’t mean that they’ll stay there for long. A good conversion optimization strategy can help you get more value from your visitors by increasing the number of conversions.

  1. Social Media Marketing

Although social media marketing isn’t as lucrative as it sounds, it has the potential to help you build and nurture a strong following. Content marketing is critical here as it will likely be the main factor attracting your potential customers. Having a steady flow of content can help you gain more credibility and increase the number of inbound links you can send.

  1. Email Marketing

One of the most effective ways to boost your ROI is by implementing email marketing, which is free to implement. It can collect various forms of information from your customers, such as their social media followers. A content newsletter can also help you keep your brand top-of-mind and attract more repeat visitors.

Conclusion

One of the main advantages of these strategies is that they work together seamlessly, which means that they can be pursued individually or together. If you plan to implement multiple strategies, doing so will allow you to achieve a higher return.

 

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The Advantages of Online Voting

You can do everything from sending money to setting your home’s temperature to interacting with your friends using an app. Why are some organizations still using paper ballots for their elections? Also, why do they make their voters go to a specific location to cast their ballots?

Besides being more convenient, paper ballots also have a paper trail. You can also argue that an online voting system benefits your organization as it allows you to maintain a secure environment and prevent fraudulent activities.

Despite these reasons, many organizations still use traditional voting methods for their elections. However, with the help of an online voting platform, they can now achieve various benefits. There are several advantages to using an online voting system.

Advantages

  1. Vote From Anywhere

One of the main reasons why more organizations are switching to online voting is that it allows their voters to quickly and securely cast their ballots. With an online voting system, they only need a username and a password to access their ballot.

  1. Makes Things Easy

Another good reason organizations are switching to online voting is because it allows them to manage complex voting procedures. For instance, some elections require voters to rank their choices on a particular question. With an online voting platform, these procedures can be easily handled.

  1. Better Turnout With More Accessibility

Getting the proper paper ballots can be a frustrating experience for many people. In addition, other factors such as traffic and delays can affect the turnout. With the help of an online voting system, you can eliminate these issues and make your ballot more accessible. Although it can be a bit challenging to get used to the new technology, it’s worth it for the number of people participating in the elections.

  1. Lower Costs

Getting the proper space for your event can be costly. Besides this, the printing costs for paper ballots can also be expensive. A centralized voting system can help boost your organization’s bottom line. An online voting system can typically cost a monthly or yearly license, depending on the number of people who can use it.

With the help of an online voting system, you can avoid the costly and time-consuming process of manually counting the ballots. In addition, you won’t have to pay for the staff members to help with the voting initiatives.

  1. Transparency 

An excellent online voting system should provide a secure and reliable process. Unlike paper ballots, an online voting system won’t allow you to lose your vote due to fraud or tampering. Most closed systems require users to provide a username and password to prevent unauthorized access to their data.

 

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The Types of Marketing and The Budget Behind It

You have the best idea in the world, but how do you want to get it across to an audience? Marketing is the process of getting it done.

It can be hard to get carried away by all the ideas and strategies that are out there in the marketing industry. However, remember that planning and budgeting are two of the most important factors businesses need to consider when it comes to marketing.

The Math Behind Marketing

Most people have no idea about a budget when starting a company.  Here is a marketing math tool that helps clients figure out what their budget should be. New businesses should use 12 to 20 percent of their gross revenue as their marketing budget. This is because, if they’re still in their early stages of operation, they usually need to ramp up their marketing efforts before they can start spending money on marketing.

It is suggested that established businesses allocate between 6 and 12 percent of their gross revenue as their marketing budget. Although it may seem like a lot, new and emerging businesses usually want to capture a larger market share by developing a brand recognition strategy that will allow them to reach an audience without any idea who they are. This is why it’s important to remember that establishing a brand is very expensive. Once the market is set, the number of brand-conscious people drops dramatically.

Types of Marketing

  1. Branding 

For a low price, 99designs is a good option for small businesses. It doesn’t include additional collateral, such as business cards and email templates. Small agencies can charge up to $5,000 for a single project, while large agencies can charge thousands of dollars for multiple assets. With a large agency, you’re getting the services of a marketing professional who will create all of your assets.

  1. Website

If you’re not ready to commit to a full-blown website, a simple website built on WordPress or a do-it-yourself platform such as Wix is a good option. For around $3,500, you can get a site that looks like your brand, while additional plugins, such as a shopping cart, can add up to approximately $2,000. If you want to put the money down, it can cost around $15,000 if you wish for all the gadgets and functions of the website. 

  1. Social Media

On the inexpensive side, you can hire an intern or a college student for free or a small amount of money. You can hire a small agency for around $1,500 to $2,500  if you want something more. For a more central agency, you can expect to spend up to $4,000. The price is based on the number of platforms you use, the amount of PR integration, and your listening software.

  1. Advertising 

You can tell your friends about your business and get them to spread the word about you with social media marketing, which can cost nothing. You can also target ads on relevant websites for around $500 a month. Full-service digital, print, and outdoor marketing can cost about $3,000.

  1. Content

You can also hire an intern for free, and on the cheap side, you can use a freelance platform such as Odesk.com. An agency can provide effective content for around $250 to $1,000 per piece.

  1. Events

You can network with other businesses and promote your brand simultaneously. For production teams, a small event can be as low as $5,000. Full-service events can reach millions of dollars.

There is no magic bullet to marketing success, but a few steps will help you build a brand that’s directed to spend your money wisely.

 

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How the Pandemic Affected Technology

COVID-19 pandemic has changed our world in various ways. It has also accelerated the adoption of technology by people as they tried to cope with the effects of the pandemic and sustain their businesses.

While many people were busy juggling the demands of their professional responsibilities and at-home schooling, the pandemic accelerated technology adoption. 

  1. Artificial Intelligence

Before the COVID-19 pandemic, artificial intelligence could help organizations improve customer relationships and automate various processes. With the rise of data, AI has become a vital part of our daily lives. During the pandemic, it was able to help public health officials predict the severity of the illness and its impact on the healthcare industry. As the world begins to emerge from the pandemic, AI is helping companies identify their competitors and improve their sales and operations. 

With AI, we can now read, write, and speak. SummarizeBot, a blockchain-powered bot, has consolidated all of the different types of information into a single summary. It allows humans to produce content for some of the most prominent media organizations in the world. Alibaba, the world’s largest e-commerce platform, has been able to create product descriptions using natural language processing using AI.

In addition to creating product descriptions, AI has also been able to perform various tasks, such as analyzing and monitoring facial expressions. For instance, Domino’s Pizza has used machine vision and AI to ensure that its pizzas meet the company’s quality standards. In healthcare, machine learning has analyzed images of people’s lungs to identify the effects of the coronavirus and other diseases.

  1. Drones and Robots and Vehicle Automation

The use of drones, robots, and vehicle automation also accelerated during COVID-19. China used crewless aircraft to monitor its population to ensure that it followed social distancing regulations. Amazon also deployed machine learning in Singapore to confirm social distancing. In the US, Boston Dynamics developed a robot that looks like a dog and can patrol parks.

During the COVID-19 pandemic, many companies experienced significant disruptions in their operations. As a result, they are currently testing the use of robots and drones in their supply chains. UPS has been testing the use of self-driving trucks in its supply chains since last year. In Virginia, Daimler Trucks and its subsidiary, Torc Robotics, have been using heavy-duty vehicles on public roads. In Virginia, Amazon received approval from the FAA to use drones for its delivery operations in Blacksburg. 

In the healthcare industry, robots have been used to perform various tasks, such as surgery. For instance, the Mako robotic system has already served over 300,000 knee and hip replacement procedures.

  1. As-a-Service and Cloud Revolution

Businesses can now quickly scale up or down their services through the cloud. With the availability of as-a-service solutions, companies can partner with various cloud providers such as Amazon, Microsoft, and IBM. This allows them to get the most out of their AI platforms.

During the COVID pandemic, Zoom experienced a considerable spike in demand for its services due to the employees’ work-from-home arrangements. The company was able to accommodate this demand by scaling up its operations with its cloud provider.

Today, it’s possible for companies to lease robotic devices for various tasks, such as warehouse picking and security. Through the services of Amazon, Google, and Honda, they can now quickly implement automation in their supply chains.

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Easy Ways to Improve Your Elevator Pitch

Your elevator pitch is arguably one of the most important tools you have in your professional arsenal. In just a few sentences, you need to be able to sell yourself, your business, or your product in a way that is both interesting and memorable. It’s no easy feat, but fortunately, there are a few simple ways that you can make sure your pitch is as effective as possible.

  1. Keep it short and sweet

The average person has an attention span of just eight seconds, so you need to make sure your pitch is brief and to the point. Get straight to the point and avoid including any unnecessary information.

  1. Make it interesting

If you want people to remember your pitch, you need to make it interesting. This doesn’t mean that you need to be over-the-top or use gimmicks, but you do need to find a way to capture people’s attention and hold it.

  1. Engage with a question

One of the best ways to engage your listener and make them remember your pitch is to start with a question. This will immediately pique their interest and get them invested in what you’re saying.

  1. Use clear language

When you’re crafting your pitch, it’s important to use language that everyone can understand. Avoid using industry jargon or complex words and phrases. Instead, opt for simple language that will be easy for everyone to follow.

  1. Paint a picture

When you’re pitching your business or product, it’s important to help people visualize what you’re talking about. Use descriptive language to paint a picture in people’s minds and really bring your pitch to life.

  1. Know your audience

It’s important to tailor your pitch to your audience. Think about who you’re pitching to and what would be most relevant or interesting to them. This will help you make sure your pitch is on target and effective.

  1. Be confident

If you want people to believe in what you’re saying, you need to sound confident. Speak with authority and be sure of yourself. This will help build trust and make your pitch more convincing.

Conclusion

An effective elevator pitch is a valuable tool that can help you sell yourself, your business, or your product. By following these simple tips, you can make sure your pitch is as strong as possible.

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How Technology Can Help Improve Financial Literacy

There is one unfortunate reality that we as a society must accept and that is most people not being nearly as financially literate as they should be. The good news is that, with the help of technology, financial literacy has never been easier to learn.

There are various ways in which technology can help promote financial literacy in society as a whole. Here are those ways so that you can pass on those lessons to future generations.

More Available Resources

The great thing about teaching financial literacy is that there are more resources available than ever before. With things such as online banking, investing through a variety of platforms, creating budgets, or anything else that you could need, there is no excuse for that financial illiteracy.

There are blogs, videos, apps, courses, websites, and so much more to help you find the best avenue to learning financial literacy. Before the advancement of certain types of technology, it came down to having friends or family who had personal or professional experience. Now, everyone has access to the tools that they need.

More Businesses Are Using Financial Technology

Not that long ago, businesses had to organize and track their finances manually. It would take a ton of man hours to accomplish and there was always the human element. But now, there are a plethora of programs that can be implemented to help with things such as payroll, invoicing, profit and loss, and so much more.

Even better, it is all streamlined to minimize human error. It is possible for companies to assess their risk, pay their bills, invoice customers, and ensure that payroll needs have all been addressed without having to devote many hours to the process.

Greater HR Offerings

More and more, employees emphasize job perks and improve their quality of life. That means HR needs to be able to evolve to provide a superior level of care and support, whether that means mental health support, assistance programs, or financial literacy education.

Like the aforementioned software, HR departments are utilizing software in an effort to meet this growing need. This is just the tip of the iceberg when it comes to the impact of financial technology.

 

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The History of Cybersecurity

Cybersecurity began with an experiment. Bob Thomas was a researcher who discovered that a computer program could leave a trail as it traveled across a network. He sent one with a message saying, “I’m the Creeper: Catch me if you can.” Another researcher saw it and made it self-replicating, which was the first computer worm. Today, cybersecurity protects against much more sophisticated problems, including ransomware, fileless malware, and nation-state attacks. 

The 70s and 80s

In the beginning, threats to cybersecurity were there, but they involved people reading files that they shouldn’t be reading. Computer security back then was all about governance risk and compliance, and it didn’t take the same path as computer security. 

The Russians used cyberpower as a weapon back then. In 1986, a computer hacker from Germany named Marcus Hess was able to hack into an Internet gateway in Berkeley. He hacked around 400 military computers. Among them were mainframes at the pentagon, and he intended to sell the information to the KGB. At this time, viruses became a serious threat rather than an academic trick. 

The Viral Era

In late 1988, Robert Morris wrote a program that would infiltrate computer networks across the Internet. He used the Morris Worm to copy itself and it ended up replicating and causing the Internet to slow down. He was charged with Computer Fraud and Abuse Act violations, and it led to the Computer Emergency Response team to look for issues that could affect the Internet. After this, viruses became more and more dangerous and destructive. 

AV Scanners

The AV scanner could look through binaries in a system and find signatures. They searched for what was found in malware. The problem is that it used a lot of resources and gave false positives. It interfered with productivity. Malware exploded, and by 2007 there were five million new samples per year. In 2014, 500,000 unique samples were produced each day. The next development was Endpoint Protection Platforms. They had signatures scanning for malware families. 

Lateral Movement

Next, with lateral movement, attackers could issue commands, run codes, and spread over the networks. This allowed hackers to have stealth movements laterally. One of these is called EternalBlue. It exploits file sharing with the SMB protocol. It was leaked in 2017, and it was used in 2017 as part of the WannaCry ransomware attack. 

 

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Don’t Abandon These Social Media Content Ideas

The quality of your content is what leads to your success on social media. If you create high-quality content, people will engage with your posts. The key is to take the time and make sure that you are adding value to your customer experience. It is important to make sure that you have a mix of content. Take a look at the following social media content ideas. 

  1. Write Posts, Blogs, Articles, and More

First of all, you should make sure that you have posts, blogs, articles, guides, and more. This shows that your company has deep knowledge and expertise in your field. It builds trust, credibility, and a good reputation. 

Make sure that you create original content and be creative. There is a lot of content out there, and you need to stand out as being better. Make sure that you answer questions that people are asking, and post this type of article on Facebook or LinkedIn. You should create a content calendar so that you plan when you will connect with your audience and post your content. 

  1. eBooks

eBooks are longer than articles or guides, and they are more detailed. This helps when you want to provide an in depth analysis of a product. The only downside is that a lot of people won’t want to read an entire eBook, so it might help you generate leads, but most people won’t read them. The way to create it is to take a number of blog posts and put them into chapters as part of this book. 

  1. Links

Another way to provide meaningful content is by linking to other relevant articles. You should link to resources from other websites and industry leaders. The problem is that you are sending your customers to other websites, and they may find this content more informative. The best way to do this is to research the topic and find authoritative articles to share. It is important to know exactly what you are linking to because you don’t want to do anything that can negatively represent your brand. 

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Black Mirror Technologies That Viewers Hope to Never See

Black Mirror is a dystopian science fiction series that premiered in 2011. It rose to be a cult show, and it is appreciated for its dark humor, thought provoking narrative, and politics. It has shifted to mainstream fame, and people enjoy exploring the dark side of modern technology. Take a look at some of the Black Mirror technologies that viewers hope to never see. 

  1. Virtual Dating Simulators

In one episode, a device called the Coach was invented to determine how a partner fits with you and how long you should date them. Two of the people who participate are Frank and Amy, and they are coached to meet other people. They have to date them for a certain amount of time. They are matched and separated, and then rematched and separated again. They end up rebelling and running away, and they find out it was simulated to find out if they were compatible in real life. 

  1. Social Rating Systems

In the episode Nosedive, a utopian dystopia is created that features social media. Users use eye implants and mobile devices to rate online and real interactions. Lacie has a rating of 4.2, and she is working to improve it. A number of accidents and issues get in the way so she ends up being uninvited from her friend’s wedding. When she reacts, she spirals down and her rating crashes to zero. 

  1. Mind Controlled Soldiers

In this episode, they have high-tech AI driven weapons to dehumanize the battlefield. Soldiers are exterminating mutated humans that are called “roaches.” They use a neural implant to enhance their senses and provide data through augmented reality. One of the soldiers is attacked, and his MASS interface is disrupted. Then, he starts seeing the roaches as humans. He learns of the corruption and is thrown in prison.

  1. Controlling Your Senses

This episode is about a video game testing experience that goes wrong. Cooper is an American backpacker, and he is left without any money in England. His father has died, and he participated in a playtest of an augmented reality video game for money. He ends up alone in a mansion, and he starts to have server issues, such as hallucinations. It turns out there was a problem with the testing process that caused brain damage. 

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QR Codes and Their Role in Marketing

Using QR codes is a great way to drive traffic and connect to your audience. They may not work with every company, but they are important for boosting brand awareness. The key is knowing how to use them. 

How to Use QR Codes for Business

When you use a QR code, you can do more than scan a web address. You can have customers directed to your resume, website, or LinkedIn profile. You can also use it in a piece of mail, a business card, or a postcard if you want to offer a discount. Customers can look at a Facebook promotion, or you can share a digital menu for a restaurant or other food service business. There is so much that you can do, and it is a great way to interact with your customers. 

Who Uses QR Codes?

QR codes were popular in 2011, but they fell out of use. One problem is that smartphones needed a third-party app to read them. However, today, smartphones have a native reader built in, which makes it much easier. QR codes are making a comeback, and it is a good idea to use the following strategies. 

  1. Creative Ads

You can use the QR code in an ad, and it will take users to your website. Burger King did this during the VMAs and users could scan the QR code and go to their app. 

  1. Greeting Cards with Playlists

You can combine a greeting card with a playlist for the modern version of a mixtape. For example, users with Spotify can scan the QR and it will open the playlist in Spotify. You can create all kinds of playlists, but make sure they are ones that your customers will want to listen to. 

  1. Use QR Codes to Create Enthusiasm

You can take an everyday experience and bring it to life with QR codes. For example, customers can scan the QR code and learn interesting and useful information about the product. 

  1. Personalize Information

When your customers buy gifts and have them gift wrapped, you can include a QR code on the wrapping paper. When your customers scan it, they can read a personal message. 

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